I sat down, via Zoom, with Andy Yaffe, National Sales Director for Micallef Cigars. Andy tells the story of how his cigar journey began, how he came to in the cigar industry, and the friendships he has made. Andy and I then have a frank discussion on the impact COVID-19 has had on local B&Ms, and how Micallef is making good on their promise to support brick and mortar retailers, including Micallef’s new Phoenix Program fro retailers. . We also talk about the PCA, trade shows, and the industry at large. It was a great conversation!